Corkcicle showroom and trade shows
Corkcicle • Role: Direction / Designer, Architect JD Carling, Carling Architecture & Development (CA-RD)
I transformed Corkcicle’s brand into a fully lived experience, from expanding the Atlanta showroom with bold, architectural storytelling to crafting a standout trade show presence at AmericasMart. Collaborating with architects, vendors, and installation teams, I designed environments infused with iconic touchpoints: neon signage, large-scale graphics, interactive walls, and custom fixtures. The result? A showroom named Best on the Floor and trade activations that captured attention and deepened audience connection.
Transforming a vending machine into a brand experience
But the real showstopper was the Prize-O-Matic. This wasn't your average vending machine – it was a fun, modern-retro activation designed to engage wholesale buyers at the trade show. I wore multiple hats on this project, crafting the eye-catching vinyl wrap that reflected our brand identity, creating exciting branded swag for winners, and even designing and managing the user interface for a seamless experience.
The custom wrap transformed the machine into a focal point, drawing attention and sparking curiosity. But the fun didn't stop there. The carefully designed UI system guided users through the prize selection process, creating an element of gamification and anticipation. The pièce de résistance? A gold-plated Corkcicle canteen, awarded to the lucky grand prize winner.
More than just a water refill, the Hydration Station is an oasis of sustainability, speaking to our brand values and environmental commitment. Refreshing graphics highlight water conservation facts and Corkcicle's impact on reducing plastic, inspiring visitors to make every sip count.
Also on hand is the Corkcicle Creamery, where customers can top off a sweet tooth and catch a second wind via hand-mixed frozen treats. Look for the real neon sign I designed and coordinated from creation to installation through local vendors.
AmericasMart convention signage and OOH
