uBreakiFix Remote Service Launch
uBreakiFix • Role: Art Director
Tech rescue on wheels: a playful, social-first launch that quadrupled site clicks and drove the “We Come To You” service straight into the spotlight. Rolling out the remote service, I shaped a social-first campaign that turned convenience into clicks. By pairing playful storytelling with cross-channel execution, the launch quadrupled website traffic and scaled across video, email, and even merch. The result: a service that resonated with customers and energized the brand from the inside out.
Forget boring service announcements – our social media campaign brought Ubreakifix's remote repair right to users' fingertips with a quirky, collage twist. Working with an external agency, I led the creative direction for these eye-catching visuals, using fun photomontages to showcase our dedication to going the extra mile for customers. Whether it's battling leviathans at the remotest lighthouse or driving to the Antarctic for a phone, these playful images humorously conveyed our commitment and resonated with audiences.
Alternate versions
Big impact, small screens and beyond! These playful collages didn't just charm Instagram users, they transitioned seamlessly to the Ubreakifix website as web banners, keeping their convenient remote service front and center. Animated versions brought an extra touch of fun to Instagram Stories. This project showcased the versatility of the campaign while highlighting Ubreakifix's commitment to reaching customers wherever they are.
Extending Reach, Extending Convenience
Targeted emails, crafted specifically for previous customers and subscribers, kept them informed about the new remote service. This resulted in a 25% click-through rate increase, highlighting the effectiveness of personalized messaging and re-engaging a valuable audience segment.
Strategic placement of eye-catching billboards just outside our busiest regions grabbed attention and spread awareness beyond the digital realm. These larger-than-life collages resonated with passersby, further solidifying Ubreakifix's commitment to convenient repairs.
As part of a strategic PR summer gift set, the playful collages found a new life on fun and functional swag items. This unexpected surprise delighted recipients while making Ubreakifix's convenient service top of mind, turning everyday moments into brand advocacy opportunities.
