Nickelodeon: Family Cruise Program
Nickelodeon • Role: Direction / Senior Designer
Nickelodeon introduced the Family Cruise initiative to extend its brand into travel and live experiences. As Senior Designer, I shaped both the initial pitch deck used to secure partners and the visual identity that defined the program for its five-year run.
My contributions included logo refinements, environmental graphics, daily print collateral, and branded merchandise such as autograph books, beach towels, and pins, all designed to reinforce a playful, family-friendly identity. This holistic design approach ensured consistency across touchpoints, from on-board experiences to partner marketing, helping establish the cruise as a signature Nickelodeon brand extension.
I'm fortunate to have designed more than one installation at Grand Central train station. This place is very important to me and has been an iconic landmark throughout my life, just as it has been for many others. This event promoted the Nickelodeon Cruise by offering tickets, photo opportunities with characters, music from a DJ, and a juice bar.
