Corkcicle annual catalogs
Corkcicle • Role: Direction / Designer
Twice a year, I transform Corkcicle’s wholesale catalogs into more than product listings; they became vibrant expressions of the brand’s style, energy, and aspiration. From shaping themes and collaborating on photoshoots to refining layouts and storytelling, I ensured each edition resonated with our young, trend-savvy audience. The result was a catalog that functioned as both a sales tool and a cultural statement, capturing Corkcicle’s balance of fashion-forward design and everyday function.
Storytelling Through Visuals
Samples of the photography we produced. This isn't just a collection of captivating images; it's a glimpse into the strategic thinking behind each photo shoot. Every frame resonated with our brand identity and target audience. From product colors and patterns to seasonal themes and influencer collaborations, each shoot was meticulously planned to reflect the unique marketing vision we conceptualized as a team. This meant going beyond aesthetics and delving into storytelling, crafting visuals that evoked emotions, sparked aspirations, and ultimately translated brand messaging into impactful imagery.
2019 catalog cover and sampling of interior pages
2018 catalog cover and sampling of interior pages
Wholesale price catalog cover and sampling of interior pages
Design expertise meets data management
While wholesale catalogs showcase vibrant imagery and brand stories, price books play a critical role with their focus on buying details. In my role overseeing their production, I demonstrated my ability to navigate both sides of the coin – design and data management. From gathering accurate data to customizing prices and size dimensions for different regions like the US, Canada, and Europe, meticulous attention to detail was paramount. This ensured consistency across diverse markets and minimized errors.
Global Appeal, Tailored Palettes
Each cover, representing the US, Canada, and Europe, dons a distinct palette reflecting sought-after shades in their respective markets. Whether it's a bold black statement for the US or a sophisticated gray whisper for Canada, each cover speaks the language of local preferences, aiding sales and recognition while showcasing our commitment to regional resonance.
