Bloomberg corporate communications
Bloomberg • Role: Senior Designer
At Bloomberg, excellence was the baseline. As part of the company’s newly formed in-house brand studio, I went beyond designing decks and campaigns to craft communications that carried real weight. I combined story, animation, and carefully curated visuals to transform presentations into narratives that engaged audiences and influenced outcomes. Each template and asset was tailored for specific stakeholders while maintaining consistency across the brand, balancing clarity, professionalism, and impact. The result was presentations and campaigns that didn’t just look sharp, they resonated, persuaded, and set a new bar for how Bloomberg communicated internally and externally.
Beyond templates
This isn't a typical "presentation template" — it's a strategic storytelling platform aimed at internal stakeholders, consultants, and even external decision-makers, driving informed decisions and securing impactful partnerships. As a key designer, I collaborated closely with the team to not only develop these versatile templates but also infuse them with visual language that resonated with Bloomberg’s teams.
Presentations at BBG demand clear communication and impactful visuals. I fine-tuned each element, ensuring cohesiveness, professionalism, and maximum impact. This meant crafting data-driven layouts that guided the narrative, selecting photography that reflected our global reach and expertise, and choosing color palettes that sparked engagement.
I leveraged it to construct captivating pitch decks that effectively translated our clients' visions and objectives, leaving a lasting impression on decision-makers. These templates weren't just versatile, they were game-changers.
Empowering customer analytics: Pocket KPI analytics user manual
Not just a user manual, but a go-to resource for data-driven customer insights, empowering customer analytics professionals with a pocket-sized resource that unlocks data-driven insights on the go.
Through user research and collaboration, I identified key needs and pain points, shaping the manual's structure and information architecture for optimal clarity and navigation within its compact, ring-bound format, and color-coded tabs. I also included mini-brand guidelines for future expansions.
This portable powerhouse equiped professionals with the knowledge and tools to:
Master key metrics for customer acquisition, engagement, and retention.
Uncover valuable insights with proven strategies for analyzing behavior and drawing conclusions.
Make data-driven decisions by transforming data into impactful recommendations.
Elevating Bloomberg's presence at Cannes
Standing out at the Cannes Lions? No easy feat. But that's precisely what I achieved, designing a Bloomberg-branded cover wrap for Campaign magazine, a beacon of creative excellence.
For this prestigious audience, I crafted a design that spoke their language: bold visuals reflecting Bloomberg's global innovation, concise messaging positioning them as a thought leader, and seamless integration that complemented Campaign's aesthetic while keeping Bloomberg distinct.
The result? A showstopper. Industry influencers took notice, buzzing about the brand association. Although only one cover was selected I want to share the range of options employing BBG branding that were considered.
Hewlett Packard sponsorship visibility presentation recap
This project showcased the impact of Hewlett Packard Enterprise's sponsorship across Bloomberg’s diverse platforms (TV, web, video, print, etc.). Through a custome designed deck, I presented key data and statistics highlighting the success in generating brand awareness for HPE. The captivating visuals and strategic storytelling effectively communicated the value proposition of the partnership, leaving a lasting impression on stakeholder wins.
