Alexa Voice Remote Pro
Amazon • Role: Senior Art Director
I led the creative vision and execution for Amazon’s first all-in-one remote, from concept sketches to campaign launch. Through design, CG renders, photo shoots, and product videos, I showcased features like backlit buttons, headphone pairing, and the “find my remote” function, elevating everyday convenience into a customer favorite.
Visualizing user-friendly features
This hero image isn't just a picture; it's a seamless visualization of a powerful feature. I conceived this scene to demystify the "find my remote" function in a clear and engaging way. By showcasing a user asking Alexa through an Echo Dot, alongside a graphic signal emanating from the hidden remote, viewers instantly grasp the functionality. This simplified and action-oriented image speaks to users who might not intuitively understand the feature, bridging the gap between technology and user experience.
Breathing life into everyday convenience
As creative lead, I collaborated with a talented team of photographers, producers, and set designers to translate features into relatable experiences. Whether it's seamlessly searching by voice, effortlessly pairing wireless headphones, or using the "find my remote" feature to locate that elusive device, each image showcases the real-life impact of these functionalities.
Utilizing lifestyle photography and CG to depict scenarios users can readily connect with: private movie time with wireless headphones, or the relief of locating a lost remote nestled between couch cushions.
This collaborative effort, guided by a customer-centric approach, ensures each image resonates with specific segments, ultimately capturing the spirit of our brand and the convenience it delivers everyday.
Desktop and mobile view
