Amazon QLED video
Role: Direction & Design. I led the visual direction and design for the launch video of Amazon's premium QLED television, in collaboration with internal and an outside agency. This project involved motion graphics and integrating live action with CG footage. The result is a launch piece highlighting the product's key features and sophisticated design.
Asurion/Ubreakifix video
Role: Direction & Design. I directed and designed in-store video campaigns for Asurion and Ubreakifix, following their merger, to promote partnership offerings like Home+.
Ubreakifix Summer campaign video
Role: Direction & Design. I directed a series of short-form videos for Ubreakifix's summer social media campaign, focusing on relatable 'electronic device disaster' scenarios. My creative direction included developing humorous visual storytelling, creating fast-paced edits, and designing motion graphics aimed at capturing attention and driving awareness of Ubreakifix's repair services during peak summer activity.
Ubreakifix sizzle video
Role: Direction & Design. This sizzle reel served as a pivotal piece in Ubreakifix's brand evolution. Upon joining the company, I spearheaded the development of a new, streamlined brand identity. This video showcases a compilation of social media and YouTube content, re-edited and re-branded to reflect the fresh visual direction. My responsibilities included establishing a new visual language, directing cohesive motion graphics, implementing a refreshed identity, and integrating new brand elements into existing footage.
Corkcicle product video
Role: Direction & Design. I provided creative direction and design for this Corkcicle product sizzle reel, crafted for use across social media and trade show presentations. The video showcases a dynamic blend of product imagery and live-action footage, designed to highlight the product's features and appeal.
Corkcicle x Basquiat collab event video
Role: Direction, Design & Spatial Design. I directed and designed the event video for the launch of the Corkcicle x Basquiat collaboration in Tokyo, capturing the energy and artistic fusion of the event.
Beyond video direction, I also conceptualized and designed the event space itself, creating an immersive experience that reflected Basquiat's iconic style. This included custom installations, integrating Basquiat's artwork into the environment, and creating a showroom booth for the sales team, ensuring a cohesive brand experience across video and physical space.
Corkcicle x Haring collab event video
Role: Direction, Design & Spatial Design. I directed and designed the event video for the Corkcicle x Haring collaboration launch in Paris, capturing the vibrant and dynamic spirit of Keith Haring's artwork. In addition to video direction, I designed the event's spatial layout, creating an engaging environment that celebrated Haring's distinctive style. This included designing interactive installations, creating a visually striking showroom booth, and incorporating Haring's visual motifs into the space, ensuring a seamless integration of brand messaging and artistic expression.
Biomass fuel explainer video
Role: Storyboard, Visual Direction & Design. I created this animated explainer with a long-time video partner providing a clear and accessible overview of public biomass fuel systems within a community. My responsibilities included developing the storyboard, establishing the visual direction, and executing the design, ensuring a cohesive and engaging educational experience. This project aimed to simplify complex information, making it easily digestible for a broad audience.
Wonder Pets DVD trailer
Role: Direction & Design. I directed and designed this dynamic trailer for the full-length Wonder Pets DVD, created for inclusion in various Nickelodeon DVD releases and broadcast in select markets. This project involved designing playful motion graphics and capturing the show's signature charm, aimed at generating excitement for young audiences.